Chief Business Development Officer, UNSW Global Pty Ltd
Sarah Lightfoot is the Chief Business Development Officer at UNSW Global, a role which spans the Marketing and Sales teams at UNSW Global and UNSW International. She is responsible for integrating the activities of these teams to create a holistic experience for students, education partners, and schools; and ensuring UNSW is the global university of choice for international students and their parents.
Her unique background working in senior recruitment roles spanning university pathways and full degrees makes her an ideal candidate to lead the integration of the international student recruitment function.
By bridging the gap between UNSW International (who recruit students for full undergraduate and post-graduate degrees) and UNSW Global (who offer English language courses and university degree pathways), she aims to create a seamless customer experience and increase efficiencies within the function.
Another key priority is to explore different options overseas, such as expanding transnational programs and forging other offshore partnerships to attract increasing numbers of high-quality students to UNSW.
Sarah started her career with a focus on marketing, before moving into events management and ultimately sales. She worked in several different sectors before coming into education in 2004, and in 2006, decided to change the direction of her career by completing a Master of International Education.
In her last role, as Vice-President and General Manager of Marketing and Sales at Navitas, the world’s largest university pathway provider, she was responsible for the recruitment, marketing and admissions of 16 business units across Australia, Dubai, New Zealand and Singapore. She led a highly successful business transformation at Navitas where she focused on future-proofing student recruitment channels. Her work resulted in a major uplift in student numbers to generate $600 million in tuition fee revenue.
Sarah returns to UNSW to continue a long, fruitful and positive association with the University which spans 25 years. She did her undergraduate degree at UNSW Business School and subsequently worked in a variety of roles at the School, winning multiple awards for marketing and leadership. Thrilled to be re-joining the University in this exciting new role, she looks forward to bringing all her colleagues together to create a shared vision and realise their mission of increasing the quality and quantity of international students choosing UNSW.